About Tipster:

Business Mission

To allow those in the hospitality and service world to receive cashless payments that now make up an 
overwhelming majority of sales. More than a cash-free alternative, TIPSTER allows a more secure and 
personal way to tip that helpful person. 

Marketing Objectives
Marketing TIPSTER will:
● Drum up excitement for when the product hits the market
● Gather a following of potential customers
●  Present TIPSTER in a positive light and create a positive association of TIPSTER with service and security
●   Show that tipping in a cashless setting can be quick, secure, and still personal

Marketing Strategy
TIPSTER will be Marketed through Social Media using video snippets and animations showing its ease of use and secure method of keeping track of expenses. It will also be delivered to a few influencers among those communities to advertise and help achieve market penetration. These influencers will represent the brand positively and provide statements about the safety and convenience of TIPSTER with that personal touch.

Target Markets
Demographics
Age Range: 12-65
Business Travelers
Cashless Spenders
Hospitality Staff
Non-traditional Service Staff

Geographics
North America: Starting first in urban areas and then expanding. Initially introduced in a virtual space through online advertising. app stores and a website.

Psychographics
Desire to give gratuity for services rendered
Wish to give special notice to someone that helps
Seeks to encourage and reward better customer service 

Behavioral
Consumers without cash being able to give a tip and a personalized note of real gratitude to those workers giving service in many lines of work


Marketing Mix
Product
TIPSTER is a mobile phone app that allows cash transfers (tips) with barcode or tip cards

Product Differentiation: TIPSTER will differentiate itself from other money transfer apps in that it allows user to tip with bar-code (if service provider has app already or with tip cards.)  

Accessibility Features:
Tip cards are 2x4 cards each with unique identifier with a bar-code.  

Person giving card just has to scan card, add tip and note, optional other information, and hand card to person earning tip.  

Person receiving card will have 20 days to setup account and download app to move tip to any other platform (bank, Cashapp, Paypal).  

User in service industry can also allows them to set up tip request bar code for cardless tip prompts. 

Keeps track of your tips/donations
Secured by connecting to bank or credit card or another app.
Discreet 
Cashless features which provide ability to give money

Price
Pricing will be free for users with pop-up advertising. Paid subscriptions with autoshipping of 
replacement cards will be offered at base rate of 12 USD per year and 15 USD for 100 cards

Initially TIPSTER cards will only be available in North America, specifically; Mexico, Canada and the United States. 

Place(Distribution)
Completely online through Apple App Store for IOS devices and Google Play Store for Android users.
Pending legislation, there may be future expansion through Tencent Holdings Ltd. is a Chinese multinational technology conglomerate and holding company headquartered in Shenzhen. 

Promotion
Prominent restaurant chain will demo Dunkin Donuts
Celebrity use


Advertising:Social media will be the first target for ads, using key-words to reach potential users